Schema Markup Generator
Generate JSON-LD structured data for rich search results
Choose a schema type, fill in your details, and get valid JSON-LD markup you can paste into your website. Structured data helps Google understand your content and can unlock rich results like FAQ dropdowns, star ratings, and business info panels.
For businesses with a physical location or service area
Generated JSON-LD
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"address": {
"@type": "PostalAddress",
"addressCountry": "GB"
}
}
</script>FAQ
Schema markup FAQ
What is structured data?
Structured data is a standardised format (JSON-LD) that tells search engines exactly what your page content means. Instead of guessing that '£249' is a price, structured data explicitly labels it as a price for a specific service. This helps Google show rich results like star ratings, prices, FAQs, and business info directly in search results.
Does structured data improve rankings?
Structured data does not directly improve rankings, but it significantly improves visibility. Rich results (FAQ dropdowns, star ratings, price displays) increase your click-through rate, which indirectly improves rankings. Pages with rich results get 20-30% more clicks on average.
Where do I paste the generated code?
Add the JSON-LD script tag to the <head> section of your HTML page, or just before the closing </body> tag. If you use WordPress, add it via a plugin like Rank Math or Yoast. For Shopify, add it to your theme's theme.liquid file.
Can I have multiple schema types on one page?
Yes. It is common and recommended to have multiple schema types. For example, a service page might have both a Service schema and a FAQPage schema. Each goes in its own <script type='application/ld+json'> tag.
How do I test my structured data?
Use Google's Rich Results Test (search.google.com/test/rich-results) to validate your markup. It shows which rich result types your page is eligible for and flags any errors or warnings.
Want structured data across your entire site?
Our AI Operations Audit reviews your site's structured data coverage and provides a complete implementation plan.